Press Releases

Push Through the Fear

Push Through the Fear

We just opened escrow this morning on a listing in Whittier where we got 10 offers and the final price went $32,000 above list price. I’ve told that kind of
story before but the amazing thing about these sellers is that they JUST BOUGHT it only two years ago. And back then they bid the home up by
$20,000!. That idea harkens me back to the old Warren Buffett quote where he says: “it’s wise to be fearful when others are greedy and to be greedy
only when others are fearful.” You might have thought that bidding it up two years ago was unwise. But in two years, because they decided not to rent but to buy, they gained a total of $42,000! They learned the value of Buffet’s adage by being greedy when others were fearful.
So, my ask today is for first-time buyers who are still unsure if they should buy or rent. I’ll never pressure them if it’s not right for them, but I’ll also help them push through the fear if it is right.
Ron Arnold, where people matter and homes are incidental.

5 Star Experience

5 Star Experience

How many times have you gone to a new restaurant and at the end of your dinner, you say, “well, that was Ok.” You shrug your shoulders and say, “nothing
special”.
Well, in today’s business world, that won’t cut it. Not in a society where expectations are sky high and most people aren’t just looking for a product or service, but rather they’re looking for an EXPERIENCE! If you aren’t WOWed today, you probably won’t be back. And you’ll rate that place on Yelp with a 2 or a
3, which is a death knell for EVERY Business. SO, in our real estate business, we are shooting for a 5-star client experience on every single transaction. And we’ve been hitting that bullseye…..we now have over 350 of those 5 star reviews, which is in the top 5 in North Orange County.
So, my ask today is NOT for someone who just wants to buy or sell a house, but someone who also wants a fun and deeply exhilarating experience. Why would you settle for “shrugging your shoulders” when you could be “clapping your hands”?
Ron Arnold where people matter and homes are incidental

“What do I need to do to prepare my home for sale?”

“What do I need to do to prepare my home for sale?”

On nationwide surveys, the single most requested item from home sellers to their agents is “What do I need to do to prepare my home for sale?” And they also say that that is the single most STRESSFUL item as they consider selling. Why? They THINK they need to do EVERYTHING! And so the whole task seems daunting….and that’s why the whole endeavor is typically put off.
Well, as you know, we have a tried and true system that identifies the highest “RETURN INVESTMENT IDEAS” and pretty much ELIMINATES the rest. 85% of the final decisions to buy a home are by the woman of the house, so we focus on beauty. If it’s not cosmetic or aesthetic, we forgot about it.
So my ask for today is a homeowner who is in the state of paralysis. They just can’t imagine doing all that work to get the house ready. Well, not only do we
“Have the PEOPLE”, but the process that is actually fairly quick and easy. We just did one recently in less than a week.
So don’t let “daunting” become your “Undoing”. Just employ us and we’ll have it on the market in no time.
Ron Arnold, doing real estate in the unrealtor way

Thanks to NAR Settlement, Real Estate is in its Wild Wild West

Thanks to NAR Settlement, Real Estate is in its Wild Wild West

You’ve heard it, seen it, talked about it: The Real Estate market is going through a majorchange: Hopefully, a complete paradigm shift. And, I for one, am very happy about it. Since the day I stepped foot into this industry over 21 years ago, I’ve felt like realtors have been overpaid. The “standard” of 6% for the last 140 years in the U.S, no matter how anyone tried to justify it, seemed exorbitant to me. Just because it’s “always been that way” didn’t mean that I had to abide by it. And I didn’t. Ever. I have also witnessed agents doing both sides of a deal, which is called “dual agency. (which is NOT addressed in the current lawsuit, but hopefully will be in the near future). Once I learned that that practice is an inherent Conflict of Interest, I stopped doing it quite some time ago. At the heart of this is our Dept of Justice which has sued the National Association of Realtors with accusations of “collusion”, “steering” and “anti-competitive practices”. Was that happening? You betcha! I’ve seen it firsthand over the years! And, happily, they have recently won! (will likely be finalized in July). Whoopeee!

While it’s not perfect, in my opinion, it has good intents and, Lord willing, will significantly reduce commissions and bring better transparency in this “outlaw” industry. Yes, we will all have to do things differently, but it appears it will be a win for both sellers and buyers alike. Again, not perfectly, since the implementation of these new rules is far from figured out, but still, it’s a good step in the right direction. Now, hopefully the next step is outlawing Dual Agency. I will be putting out a series of educational pieces over the next few weeks and months and will be keeping you informed on what is happening and how it is being implemented. And for those who want to transact in the near future, I’ve studied each and every part of this ruling like I always do with any new changes in our industry. I’m doing research ahead of everyone else so I can position my clients to make sure their best interests are protected. Both buyers and sellers. I’m excited that I’ve now got some pretty cool ways to get you ahead of the curve and take advantage of all these changes.
Let me know if you’d like to chat about all this, especially if you have any questions.
Warmly,

Ron

Hate California?

Hate California?

It seems like everywhere I turn I’m hearing more of how people can’t stand California. Last night I was at a gathering, and a 70 year old gentleman who I had never met, simply said how much he hates everything about California and within a year plans to get out. He owns 3 rental properties and plans to sell them and buy 3 in Tennessee (it’ll be more like 6 in TENN).
I told him we could help identify people who could help. I’ve told you guys about this before, but we have a really cool system that will identify the best and most ethical agents in every city in the nation. We have a world-wide system that can identify top producing agents and then we interview them with 8 probing questions. It doesn’t cost you anything, but if you decide to use one of those agents, we get a little referral fee.
Win-win all around.
So, my ask today is for a particularly well-known California hater, like Tucker Carlson or someone like him. If you or someone you talk to shows a particular distain for California, give them my name and number. We will help them with their hatred.
Ron Arnold, doing real estate in the “Uncalifornia” way

P.S…. Check out https://californiaexitingservices.com/ for more ways we can help

Concept of Leverage

Concept of Leverage

Have you ever tried flipping your mattress by YOURSELF? Even if it’s just spinning it, it’s really a TWO PERSON job.
Bringing in that extra person is really employing the concept of leverage. It’s a multiplication of power much like you’d use a steel rod to move a huge boulder. You didn’t get more strength and the rod had no strength of its own, but together you can do mighty things. That’s what I employ every day in my real estate practice. In fact, that’s what WE ALL do every day, we just don’t recognize it. You employ leverage by hiring new employees, developing new marketing strategies, even using the strength of your brand, like Farmers or CBRE, to win over prospective new clients.
The primary way I use it when selling homes is spending lots of extra time and money to get multiple offers and then leveraging the power of competition to push the final price higher than they could have gone otherwise. It’s a simple strategy of using the “Strength of numbers”. Everyone I talk to knows we have SUPER low inventory of homes for sale. But most don’t have any idea of how to use that “lever” to get them more.
So if you have a friend or family member who’s thinking about selling, tell them about my strategy to get them more than they could do by themselves. Because selling a house isn’t like moving a bed.
Ron Arnold, doing real estate in the unrealtor way

“Pressure Cooker” in Real Estate

“Pressure Cooker” in Real Estate

I grew up watching my stay-at-home mom fix dinner every night for our family. Her favorite thing to use was a “pressure cooker” because it took the cheaper cut of meats and made them delicious. In other words, it made the tough meats soft.
Well, that’s about what’s happening right now in real estate. For the last 18 months, we have all suffered through a market with low inventory and high interest rates. But now, inventory is increasing and interest rates are dropping quickly. The “tough” market has recently had pressures applied to it, and now it’s becoming very soft. The Pent-up Demand that has been building for quite some time, is now slowly releasing and the real estate market is now fully functioning again. As evidenced by our Yorba Linda listing we put on the market last Friday and it already has 5 offers on it, and the bidding war is pushing the price way up.
So, if you have friends that are in the market to sell their home, or even just thinking about it, please tell them about us. We won’t push them or put any “Pressure” on them. But, if they decide to sell, we’ll tell them that they’ll find a “delicious meal” of “sky high prices”.

Ron Arnold, doing Real Estate in the Unrealtor way

Do Not Play Favorites

Do Not Play Favorites

On Monday, we closed the single largest transaction in the history of Keller Williams North OC. On Tuesday, we staged a huge home in Yorba Linda inside and out, and yesterday, we staged a small mobile home in Fullerton. In fact I just got back from the finishing touches on it this morning.
After we did that, a colleague of mine who helped us with his truck ferrying furniture back and forth, commented, “Dude (yes he uses dude like I do), Dude, if I had closed that transaction on Monday, you wouldn’t have seen me for …like a week, or maybe more like a MONTH, heck, probably the next QUARTER. And there you guys are staging homes, even a mobile home.”
I said, “well it’s because we’re in this for a different reason than money. One of our principles is “Do Not Play Favorites: Monetary rewards should not dictate who you work with or how your work is done”.
So, my ask today is for a friend or family member who needs to sell a mobile home. Because they’ll get the same treatment as if they were selling a beachfront home.
Ron Arnold, doing Real Estate in the Unrealtor way

Super Bowl and Real Estate

Super Bowl and Real Estate

As we all know, the Super Bowl kick off is coming up in about a week: the Chiefs vs the 49ers. But there’s another kickoff that takes place right after that: the kickoff of the prime real estate buying season. For the last 14 years, inventory starts kicking up and buyer activity rockets up the day after the Super Bowl.
We’ve already seen early evidences of this by multiple offers coming in: there were 24 offers in on a home in Placentia over last weekend!
Supply of homes for sale is still very small, and interest rates have become more attractive, making the competition between the two super strong.
So, today, I’d like to get a hold of John Force, the Hot Rod car owner who has a hilltop home in YL to see if he’d like to sell and get multiple offers on his home.
Ron Arnold, doing Real Estate in the Unrealtor way

Barks and Brews

Barks and Brews

Thanks again for everyone’s support of our Barks and Brews event! We were able to get dogs from One Mutt at a Time donated! Plus was able to raise money for them and Patriots and Paws with the help of Lone Wolf Brewing Company in Yorba Linda!

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